Skills of Note
STEEP Analysis
Trend Analysis
Content Creation
Research and Data Curation
Narrative Development
Brand Strategy
Project Mapping
Art Direction
Innovation Tool Creation
Group Facilitation
Quantitative and Qualitative Research
Business Development
Budget Creation and Management
Relationship Growth and Development
Team Growth and Development

Other Interests
Wrangling small children
Surviving Burn Bootcamps
Cooking meals no one eats
Reading to distraction
Home renovation

Experience + Education

Innovation Catalyst+Strategy Cultivator+Storyteller
[2018-present]
After spending several years focusing on pro bono work with non-profits and community groups, in 2018 I re-engaged with clients to provide design consulting, strategy and writing. This work has included work with P&G Beauty Innovation, P&G Family Care, Overcoming Momstacles, Creative Aging and Whitney/Strong.

[2012-2018]
Focus on Community Projects including:
Creative Aging Cincinnati - Advisory Board Member- Strategist
Hyde Park Parent’s Exchange - Board Member and co-President
The Children’s Theatre of Cincinnati - Gala Committee Member

Executive Director, Brand Strategy. Hyperquake
[2004-2012]
Guiding a multi-functional team to produce beautiful+innovative+strategic solutions to our clients’ challenges. Consistently led Hyperquake’s business for its key (high performing) clients in periods of dynamic growth, including establishing the firm’s business with P&G and growing it to be its largest client >3MM in annual sales. Responsible for growing team capability, client development, relationship management, strategy development output and the ultimate quality of all deliverables for my clients. My mantra as strategic lead for Hyperquake was “Stay small, smart and shockingly creative.”

E-Marketing Manager, Cintas
[2004-2003]
Hired to revitalize the Cintas digital brand, this work focused on creating and managing the RFP process, developing agency relationships and successfully collaborating with partners to create a new online brand identity for the company. This role culminated in re-designing and deploying Cintas.com and hiring/managing an internal team to establish long term e-marketing programs.

Electronic Media Producer, Iacono Productions
[1999-2003]
Designed and created Digital products for direct sales, real estate, consulting and manufacturing clients. Outputs include: web sites, multi-media presentations, DVDs, videos and productivity tools. Responsible for creating and managing an online portal to provide client approval for deliverables requiring print production.

BS, Design - Digital Design
[2000]
University of Cincinnati, College of Design, Architecture, Art and Planning